One of the firmest growing parts of digital signage is the adoption of digital menu boards across Dubai restaurants. As rules and guidelines change, most restaurants are starting to see the welfares of going digital as associated to the, well, rather old-style menu boards. Other than the obvious advantages digital has over static, here are some crucial benefits of digital menu boards:
1. Easily modify or bring up-to-date digital menu boards to obey with new healthcare laws
Digital menu display screens offer a quick way for restaurants to change the info presented on the menu boards, allowing said restaurants to stay obedient with new state and federal, rules and guidelines. Another benefit of digital menu boards is that restaurants can display the number of calories each food item contains, thus helping customers to choose a meal accordingly.
2. Simply add new items to the menu and change prices easily
Whether kept manually or mechanically that is through integrating with systems, menu items and pricing can be coped remotely so that moreover all or only some restaurants receive the updates.
3. Up-sell
Digital menu display screens present an enormous occasion for the up-sale. Based on orders entered in a system, the digital screens can show free items. The high-resolution screens also give the watcher a much cleaner look at the food compared to still images. In the year 2010, Burger King started using digital menu boards across London and Birmingham which resulted in a 64% rise in their restaurants sales in just 12 months*.
4. Automatically change menu based on time, day, audience, or whenever it’s needed
No more moving transparent inserts or flicking from breakfast to lunch. Digital menu boards allow eateries to plan when their menus will change, automatically. Whether it’s a time of day, day of the week, or aiming a certain demographic of base traffic digital menu boards provide restaurants with a hassle-free technique to exhibiting relevant menu items.
5. Remote Control aka ‘Couch Marketing’
Accomplish the whole network of menu boards from anywhere with an internet connection. Eradicate worker mishaps, printing mistakes, shipping prices, and the other annoyances of static menu boards. Monitor the health of the system, the content, and govern what posts the clienteles are seeing all from your desk, sofa, or nearby beach.
6. Decrease perceived wait times, and enhance as well as entertain the customers
Indulging in some value-added content such as trivia, amusing facts, or other amusement helps to lessen a client’s supposed wait time. It also gives clienteles a purpose to remain to look at a screen which provides restaurants another opportunity to slip in marketing or other branded content. Overall, customers are given something to do while they either wait or eat. And, offering them with something to network will always improve the customer experience.
These are the reasons why you need to adopt digital menu boards in your restaurant today. There are many digital signage companies in Dubai that offer premium quality digital menu boards for restaurants.
