Digital Signage Solutions is the need of the hour in the hospitality industry. Just Imagine, how amazing it looks when your guests’ walks into a lobby and are greeted with beautiful digital signage in your hotel or restaurant. It instantly gives the establishment a different look and a modern feel, also the owner has a better way to tell the customers of what he has to offer them.
Nowadays, digital signage solutions are becoming more and more popular within the hospitality industry as it effectively engages the guests. After all, digital signage isn’t just a display but also a tool to boost sales, customer experience and much more. However, it is important to carefully consider the exact method in which this digital advertising medium is used to gain maximum exposure and results.
Ways to utilize digital signage for Hotels and Restaurants
Here are the best ways to utilize digital signage in hospitality locations such as hotels, resorts, and restaurants.
A virtual Concierge
A concierge is someone who helps guests adjust to their new location. They provide information about the area, introduce them to nearby amenities, and help them register for events and activities.
Digital signage or a digital signage kiosk displays information that your guests will find useful such as hotel daily events, additional offerings and amenities of the hotel, location & rules for the pool, gym, etc. And your signage can double as a marketing tool. You can also display reward programs and promotions offered by the hotel by adding marketing media or placing a banner around the content.
An Event Directory and Guide
Conferences at a hotel or resort can be small with a few dozen guests or large with thousands of attendees. But no matter the size of the event, you need to have prominent signage that guides visitors through the event.
Digital kiosk is an ideal way to present event info. They are easy to adjust, customize, and update information about the agenda of the event, speaker details, etc. In a large space, digital signs can be used to direct people around the conference. Digital signs can also be used to promote the event sponsors.
A look into your dining options
Touch Screen Kiosk is a great way to introduce your guests to your menu offerings and restaurant. It also helps the management to easily modify the content of the menu board. And showing images of the interior and menu items can help guest decide what to have.
Entertainment in waiting or sitting areas
Digital displays can also provide entertainment outside of guest rooms. Don’t bombard guests with information overload with your signage. Use displays in sitting or waiting areas like hotel lobbies or casual dining areas to inform and entertain.
The best benefit of using digital signage in your location whether it is a hotel, resort or a restaurant that the display are fully customizable and easy to change. For the hospitality industry, we recommend to use LED Displays with HD resolution, digital signage menu board, LED Screens, Video Walls to grab the customer’s attention. You can quickly modify your display to provide timely information and create custom content that perfectly matches your audience all while enhancing your guest’s experience.
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