Digital signage is today one of the most powerful tools used by most businesses to enhance the advertising and marketing strategies. And now this amazing tool has also been used as a wayfinding tool that can help people find new locations, venues and different tourist and public spaces.

Traditional or static wayfinding tools can be very simple and have very limited information. With static wayfinding boars it is also not possible to update any data or information. These static signs also fail to add in crucial information that can otherwise be derived from digital wayfinding.

There are a lot more other benefits that you can actually derive from this medium of promotion. Read below to find out how:

Immersive mapping

This is by far one of the biggest advantages of digital wayfinding tool over a static signage. We all today are completely dependent on a maps support to guide us through right locations during a tour or a visit to a new place. But did you know that digital wayfinding goes way further when it comes to guiding you towards alright direction. You can actually enjoy some 3D dimensional effects of the surroundings and route where you need to be at, thereby enhancing the experience of finding directions.

Technological advancements

A digital wayfinding can actually be connected to an individual’s phone in order to help in find a direction in a better way. For this very reason, you will digital wayfinding adopted y railways and airports. Even tourist destinations and shopping malls have begun to adopt this trending technology.

Real time data

Did you know that through digital signage it is also possible to integrate the data to wayfinding? This technology is particularly useful for shopping malls particularly in the parking spots. For instance if you wish to know if there is any space available in the parking spots of a shopping centre, digital wayfinding through its integrated data service can help you find it.

Gather insights about customers

Your digital wayfinding solutions can have another fruitful use and that is to get data and analytics from your customers that can actually help you improve your business. With digital wayfinding you can create a feedback form and ask your clients or potential clients feedback about your service or products. This can help you understand your business in a better way and can help you make changes to it as well. it can help you with providing crucial information like the type of goods or service that your customers are looking out for. This way you always have a competitive advantage in the market.

With digital wayfinding tools you can constantly attract your customers. Your customers will always have hands on experience on different products that you have and the offers that you currently have in the store thus increasing your brand reach with word of mouth publicity.

With all these advantages, one thing is certain and that is the bright future of wayfinding digital signage.