Outdoor signage is one of the cheapest forms of advertising prevalent today in Dubai. And despite of it being affordable, outdoor signage can actually result in increase in sales figures. However, there is lot to be taken into consideration before designing a good outdoor signage. A lot of factors need to be taken into consideration before designing a good outdoor signage.
The below mentioned are some of the important designing factors that one needs to keep in mind to design an attractive and highly impactful outdoor signage.

Make a signage that is readable and visible

Always remember the rule that less is always more. When you keep your message short and crisp you can easily read it at one glance. Always keep in mind the sign of your signage board and accordingly decide upon the content to be displayed. Keep in mind the location where it is going to be placed and the problems you may face. Visibility should always be very important part of your signage board.

Avoid too much clutter

A good signage will always communicate the right message. Your message needs to be conveyed in limited words so as to target your audience. When you add in too many phrases or words on a message, it becomes very difficult to read it well.

Keep it contrast

While dissimilarity is a significant part of any outdoor signage, it is particularly significant when you only have few seconds to grab somebody’s attention. Every central point requires being evidently different.

Although there is no picture-perfect set of colour blends for outdoor signage and disparity, there are certain combinations that can really work well. For example black and white, black and yellow are some contrasting colours that look very appealing.

Graphics and colour combinations

Choosing upon a colour is one of the most important decisions that you need to make. Keep in mind your brand when you choose a colour. Usually graphics and colours need to be bright and in saturation. Always avoid pale colours. When you choose a graphic always select one single element as it will always help. Combine it with your location. Think about the colours your location has.

Typography

Typography can either include using a bold or an italic font. When you pick a bold format it can be very helpful in increasing the readability of your brand. Make sure that the font style is a simple one so that passer-by audience can read it easily.

All in all a good outdoor sign needs simplicity and focus on contrast colours to make it even more impactful. It is always advisable to hire digital signage companies in UAE that can help in making your signage absolutely remarkable.

Always ask plenty of questions and analyse the location well where you need to place your outdoor sign especially when it is a new location.

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